Ad Spend Calculator
Own a startup and not sure how much to spend on ads? Build your ad spend plan, right here.
Start with the customers you want this month, set the capacity you can truly serve, and work backward through your funnel to the ad spend that gets you there. Pick your industry for sensible benchmarks, then tune every number to your reality.
Your inputs
Conversion rates
Your plan
Recommended monthly ad spend
Projected revenue
ROAS —
Cost per customer
Capacity used
What your budget needs to produce
The Digital Handshake
These are targets, not guarantees. The system behind them is what makes them real.
Schedule a Strategy Consultation
Meet your Fractional CMO
The Digital Handshake — where technology serves human connection.
Marketing is cyclical because people get burned out fast. In an era of generic automations, cold outreach, and rigid AI bots, too many businesses play a dangerous game of averages — burning through hard-earned contact pools for a marginal return.
Keri Quin brings 20+ years of marketing leadership to build something different. Technology should be a powerful companion to your business, not a replacement for human connection. Through people-first leadership, process improvement, and psychographic relationship-building, she designs marketing infrastructures that respect your audience and deliver long-term predictability.